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September 13th, 2009
By Jack Price
Marketing the Messiah
Mark 8: 27-37
More than anything else, Jesus taught people about the The Kingdom of God (also called The Kingdom of Heaven). Sometimes we call
it the reign of God or even the mind
of God. This sermon has been prompted by a question: "How do we bring the Kingdom of God to
earth if we don't know what that looks like and how to do it?" Let me ask you
to consider how you would know The Kingdom
of God if you saw it? What's it look like? Then, how would you bring it to earth? What
are some ways for us to actually reveal it in life here and now?
What makes these questions so
compelling for us is the realization that it is exactly what Jesus was doing
throughout his ministry. In the Mark 8 passage, he asked his disciples, "who do
people say that I am?" After the usual answers, he asked the dreaded follow-up
question, "who do you say that I am?"
Simon Peter was right on it. He
said, "You are the Messiah!"
"And you are absolutely right,"
responded Jesus. "Now, Rocky Johnson (that's what the name Peter meant and he was the son of John), I don't want you to
breathe a word of this to anyone -- not one word!"
Jesus had obviously never taken a marketing course. He
didn't seem to realize that the object is to let people know about you - who
you are and what you're doing! And if you're the Chosen One, the Anointed One,
the Messiah, that would be big news!
You have to make it appealing so people will follow you.
But Jesus told the crowd, "If any want to become my
followers, let them deny themselves and take up their cross and follow me. No,
Jesus clearly did not understand marketing. The character Judas in the rock
opera Jesus Christ Superstar was
right when he sang:
You'd have managed better if you'd
had it planned.
Why'd you choose such a backward
time and such a strange land?
If you'd come today you would have
reached the whole nation.
Israel in 4 BC had no mass
communication!
Even the disciples tried to correct Jesus' approach. Simon
"Rock" Johnson in the Cotton Patch Gospel
undoubtedly would have helped Jesus be more effective in reaching his
marketing goals: "You've just got to cut
out all this lynching nonsense. We've got your takeover all planned…." Then he
proceeded to describe the media blitz and the effort at political organizing to
get Jesus' peace initiative adopted into law, but Jesus just wasn't too keen on such an approach.
The early Christian Church saw Jesus as the Messiah. He was not a military Messiah, but was
definitely all about The Kingdom of
Heaven, the new age of God. What the disciples and many others could never
quite grasp is that this kingdom is not a place or an entity of any kind. It is
more of a perspective from which to see life or an attitude with which to
approach living. But it is hard perspective and a difficult attitude. It's like
trying to live life trying to go upstream. Jesus even likened it to being
crucified every day. The Kingdom of God
is all about seeing from a different perspective. It is a different vision for
life and tying ourselves to that vision regardless of how hard the journey is,
even if it feels like taking up your cross every day and walking through your
life.
Jesus had a clear vision of this Kingdom. It was how life really worked. It
is a reality marked by values that are very different from those of the
cultures in which we live. He emphasized compassion over efficiency, justice
over expediency, peace over domination, and love over all. The message of Jesus'
life and teaching gives us an opportunity to see the deeper and alternative
reality he was seeing. And he challenges us to embrace that reality and
construct our lives based on it. The implications are significant!
Jesus challenged
those in power in his day in terms of their legitimacy and their values. Faith
calls us to challenge the values often assumed by the powerful and privileged
of our own time. Theologian Walter Wink writes: "Jesus does not
condemn ambition or aspiration; he merely changes the values to which they are
attached. The Gospel of Jesus champions economic equality. The earth, he
insists, is so constituted that it will provide all our needs if, and only if,
we share equitably: 'Seek first the reign of God and God's justice, and all
these things (necessities of life) will be given to you as well.'" (Engaging the Powers,
111-114).
Jesus went out of
his way to include the outcasts and lift up those who were down and out. He
challenged policies that perpetuated oppression of the poor. All of this
reflects what the Gospels call The Kingdom of God. According to Jesus,
and in the prophetic tradition of Israel , God values our sharing
wealth and resources, having compassion for those in pain, exercising
leadership by serving others, and working for equal access to the opportunities
of society for all people.
So how can we bring The
Kingdom of God into this world? What can one person do? What can
you do? I am reminded that one person can change a room and,
by extension, the world - at least a small part of it. But how?
To change the world you need to dream, to awaken your mind
to the reality of God's presence in you and around you. And you need to live
each day based on what you are discovering. Invest your time, talents, and
treasures in doing what is most important to you. Let the values of The Kingdom of God guide your actions.
You might be thinking, "How can I do all these things. It's too confusing and
frustrating." And it can be! It can feel confusing and frustrating, but I'm
convinced the biggest impediment to discovering and doing what Jesus calls us
to is not that we don't know what to do. It is that we sense what a significant
commitment he was demanding. It's that we do understand what living this way
will mean for us and it gives us pause.
If we accept Jesus'
vision of The Kingdom of God, it will have huge implications for how
we live our lives. We'll use the fruit of our achievements to benefit not only
ourselves and those we love, but the general good of our society and of
strangers, even people we don't like. We'll give our quiet gifts of support and
comfort generously. We'll recognize the shared nature of our spiritual journey;
that part of our relationship with God is our relationship with others. The
challenge of God's Kingdom is to see the world in that radical way Jesus did
and adjust our lives accordingly. It is hard walk this road, but the Bible
promises that we can do it because God's presence will always surround and fill
us - always faithful.
One person can do a lot by getting involved with other
people and in organizations that are doing the sorts of things you want to be
doing with your life, an organization that is putting into practice what The Kingdom of God means to you. One
local organization is MORE2, the Metro Organization for Racial and
Economic Equity. Several of us here at Crossroads Church
are involved and the whole congregation is a member faith community. MORE2
is communities of faith working to change those policies of government and
those practices of business and industry that maintain a status quo in which a few get wealthy while many get progressively
poorer. Work with organizations that improve access to the opportunities of
society. Part of that change is access to nutritious food, affordable
healthcare, good quality education, and employment with a future.
What can this congregation do, specifically, to bring The Kingdom of God into this world? What
can one congregation do? What can we do? We can make the most of our
involvement in MORE2 and work to ensure access to the benefits and
opportunities of this society for all people regardless of race, gender, sexual
orientation, political affiliation, national origin, religious affiliation, or
socio-economic status.
We can invest ourselves in building and growing our
community here at Crossroads - not just bringing in new people, but to come to
our community meetings and participate in the process of shaping our future
together - learning to listen to each other and build a community in the
Spirit. We can redouble our efforts to teach people how to pray and meditate,
to opening themselves to the living presence of God in and around us. We can
continue to encourage people to walk the journey of faith, bringing questions
and sharing wisdom. We can commit ourselves to be good stewards of this global
environment: to practice and work for green
energy and ecologically friendly ways of conducting our institutional life. We
can commit ourselves to work for peace by helping develop non-violent solutions
to conflicts between people and between nations - peace for the whole creation.
St. Thomas Aquinas wrote:
The divine goodness cannot be
adequately represented by one creature alone. Therefore, God produced many and
diverse creatures so that what was lacking in one in the representation of this
great divine goodness might be supplied by another. The whole universe together
participates in the divine goodness and represents it better than any single
creature could by itself. (Summa
Theologica)
Father Richard Rohr adds, "Once you
recognize how to see the divine goodness in one creature, pretty soon it
universalizes and you recognize the Presence in all creatures." (Richard Rohr, Great Chain of Being)
As a congregation, Crossroads
Church can raise this
vision for all people, that God is present in all creatures, in every person -
present and yet not limited by our humanity.
You and I stand in one of history's
defining moments. Greed and fear are running rampant in our society sending us
the message that we cannot afford a justice that embraces all and seeks equity
for everyone. Greed and fear are running rampant through the church, telling us
that the vision Jesus had of The Kingdom
of God is just not practical when it comes to non-violence, to sharing the
world's resources, and to embracing all people as one in God. But we can
challenge those messages. We can confront that greed and fear with our message
that we're only wealthy when everyone has enough. We're only secure when no one
needs to fear. We're only whole when all are included and we're only safe when
we know we are accepted and loved.
The Spirit is calling us here and now to stand up for
the vision Jesus showed us, calling us to stand up as persons for this attitude
the Spirit offers us. God is calling us to stand up as a congregation to live
with the courage and wisdom the Creator has placed within us: to take up our
cross and follow Jesus, to bring justice, compassion, light, and love, and the bring
The Kingdom of God to earth through our lives in Jesus'
name.
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